“One of the roles of business schools throughout the world is to provide
their surrounding economy with managers who know how to add value to their company’s projects.
To do so, business schools need to listen to and even anticipate
the needs of businesses and translate them into skills and competencies taught in their evolving programs....
Over the last two decades, growing globalization has brought about the need to
produce and sell in networks, to think in multicultural terms and to set up international
projects.
This new economic setting makes traditional skills all the more crucial.
Professional language skills, an ability to work with partners from new horizons and
an understanding of the cultural aspects of markets are assets when it comes to
winning contracts, delivering products and services and setting up research and
development projects.
With their expertise in business teaching and research, their decades of experience
in language teaching and student exchange programs and their partnerships within
their local economy, the HEC Liège - Management School of the University of Liège,
the FH Aachen University of Applied Sciences and Hasselt University find themselves
ideally equipped to set up an MBA centered on the needs of businesses, whether local
or international, large or small, and within a Euregional, European or worldwide
scope."